Our mission is to contribute to the health and well-being of dogs everywhere.
We care deeply about the quality of the food, treats, and nutritional products that we develop, and we strive to provide an unmatched level of product quality, through a multi-stage research, development, and testing process.
Step 1 Science-backed formulation
We rigorously scour the research for the latest findings in the areas of canine health and nutrition.
Every ingredient that we include in our products has been selected based on scientific research.
We want the absolute best for our dogs – and that is the philosophy behind our products that we live by.
Step 2 Premium ingredients
We only use the highest quality and purest sources for every ingredient. All of the ingredients are free of artificial sweeteners, colors, and preservatives.
We don’t add ‘fillers’ or ingredients for the sake of marketing hype – we only include the good stuff.
Step 3 Ingredient testing
Every raw ingredient that is used in our formula must come with a certificate of analysis for purity, or pass our stringent microbiological testing before being introduced to our products, or both.
This means that every ingredient is guaranteed to be of the highest quality.
Step 4 Certified facility
Our products are created at an FDA registered facility. Additionally, the facility is GMP certified – meaning that it strictly follows the Good Manufacturing Processes mandated by a third-party certification program.
The certification requires rigorous on-site inspection of the facility to ensure that specific food safety and quality performance indicators are being met.
Step 5 Final testing
After our products are manufactured, additional laboratory testing is done to verify the quality and safety of the final product.
We want to be confident that our products are free of impurities, heavy metals, microbe contamination, and allergens, and that they are safe and ready for consumption by our beloved furry friends!